“Latest and Greatest”
In our everyday lives it seems like we are constantly being marketed with those simple words. “Get it now – it’s the latest and greatest.” We yearn for that new car smell and get consumed with keeping an item in mint condition. Could it be that without even noticing we have become so obsessed with the idea of “newness” that in the process we’ve forgotten the intrigue of “distinctiveness” and “old charm”? Instead, we describe those items as used, ordinary, bland and cast them aside.
Well, here’s to the forgotten and the discarded.
In our everyday lives it seems like we are constantly being marketed with those simple words. “Get it now – it’s the latest and greatest.” We yearn for that new car smell and get consumed with keeping an item in mint condition. Could it be that without even noticing we have become so obsessed with the idea of “newness” that in the process we’ve forgotten the intrigue of “distinctiveness” and “old charm”? Instead, we describe those items as used, ordinary, bland and cast them aside.
Well, here’s to the forgotten and the discarded.
